Below is a great example of both.

Jess3 has brilliantly put together the lastest statistics on the internet growth, including internet usage and social media.  Put this research in to an amazing presentation and then shared it for us all to enjoy.

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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Not just because it is morally and ethically the right thing to do, but also to ensure you are not subject to legal actions.

Customer safety is now a business critical issue

Hire and Rental companies regularly provide a range of equipment that requires some form of safety instruction.

There are a number of issues that hire and rental companies need to consider in their approach to OHS, not only to their customers but also their off site staff.

Such issues include:

Ensuring that safety instructions accompany each hire or rental and have an audit trail to demonstrate it;

Increasing the means by which customers can access hire or rental equipment safety data;

Ensuring off site staff, such as delivery drivers, assemblers, collectors and even inspectors have client site safety data briefs; and

Even the adhoc or routine scheduling of client site safety or maintenance inspections.

Addressing these issues is good business practise, part of mitigating your business risks. Such business practise is a combination of good staff training and awareness, good processes and a good hire or rental software system.

Safety Instructions issued to Clients.

HireEzy enables safety instructions to become an automated part of the picking and delivery process. Adding in a client signature for issued items, including the safety instructions aids in providing a demonstrable proof that such instructions were issued and received. A copy of the signed receipt that can then be attached to the client booking and hence client record, to maintain an historical record.

Increasing Means of Access.

Not all clients like reading safety instructions, particularly complex ones. Have you considered using demonstration videos? If so what about uploading such a video to YouTube or your own web site. If that sounds hard or you want to link such a process to your hire or rental management, then simply consider using HireEzy.

Off Site Safety Instructions.

Many client sites require some form of on-site safety compliance, particularly construction sites. To simplify the process of managing off site safety, simply link the client safety instructions to the booking and hence to the contractors or staff that are going to site. This requires in-built document management and workflow, which HireEzy has.

Client Site Safety or Maintenance Checks.

Such visits not only need to be scheduled they need to be set in the task list. Because HireEzy includes a task management system, these checks can be scheduled, often months in advance. This means that when planning for the week ahead, you can see not only your hire or rental related activities, you can also see any client site checks that need to be undertaken.

HireEzy certainly makes a big difference in improving your Hire and Rental Safety OHS management. However it must be supported by good staff training and staff compliance to processes.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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Driven by companies slashing their conference, event and major meetings budget.  Such budgets incur not only event equipment rental and event hire costs, but also travel, accommodation/venue costs.

Surveys indicate that over 60% of all companies intend to reduce their spending on meetings next year.   See earlier  post in this blog – titled Why tough times should benefit the hire and rental industry

One factor that is concerning is why!  Many companies recognize the importance of holding client and staff events and meetings.  However in the current climate, many shareholders and Government Agencies providing stimulus funds perceive such events and meetings as lavish junkets.  Companies and Corporations are “sheepish” about defending the business value, hence opt to cancel them.

Now a coalition of event and meet industry- including event rental and event hire companies, as well as planners and organizers are fighting back.  They have formed a coalition to lobby the USA Government about the benefits of events and meetings to the USA economy and USA Corporate Health.

The “Keep America Meeting“ campaign provides on line information about the business value of the industry.  Furthermore it includes an online petition to be presented to politicians.

This initiative of the event industry is welcomed, and should be seen as a role model for other event and meeting industries is similarly effected countries such as Australia, Canada, New Zealand and the UK.

Making Life Ezy suppliers of the most innovative event and party rental software welcome the coalitions initiative.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

Examples abound of incredibly successful entrepreneurs in the industry who have grown their businesses to impressive levels.   Continued growth in the sector is a given.  Particularly with the growth of niche based rental or hire companies, such as Baby Equipment, Handbags, Cocktail machines, the list goes on.

To support Industry growth we have started this list of tools and sites that entreprenuers can use. We will add to it over time to provide a single resource to support the industry’s entrepreneurs.

If you have any resource sites you think useful then please let us know so we can add them.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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Search Engine Optimization (SEO) is the termed used to generically describe those things you can do to improve your search engine ranking.

That is how high you appear in the search results of a search engine, ie Google, Yahoo or Bing, when your potential customers type in the keywords that best describe your hire or rental business.

For example, if a customer seeking a party rental or party hire company in their area, types in “party rental miami” then in an ideal world you are the first company to appear in the search engine results.

Achieving that result though requires that you use Search Engine Optimisation (SEO) techniques.

Search Engine Optimization. This term is widely used in the search engine industry as a collective name for those activities that are directly or indirectly aimed at improving a page’s search engine ranking.

Yes you can pay someone to do it!

Or You can do the SEO yourself!

This series of articles will help you to get started doing it yourself.

The first thing to do is getting a basic understanding or how Search Engines work and then also of SEO

First How Search Engines Work

The first thing to do is to understand the search engine optimisation and to do that you need to understand the basics of how search engines work.
Although an older article, I like it because it keeps things pretty simple enabling you to get a basic understanding which can be built on later.

Second A Basic Introduction to Understanding SEO

There are a number of papers around which introduce your to SEO.

On our EzySoft YouTube channel we have some great introductory video’s to SEO, the best being Search Engine Optimization, click here

Or if you prefer to read,  start with, a basic introduction to SEO. Or alternatively this one is equally short and sweet, introduction to SEO.

Next Article – Getting Started

The next article gets you started with your DIY SEO

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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HireEzy is a full business management hire software and rental software for Mac and Windows operating systems.

Our Software provides Apple Macintosh business users as well as Windows operating system business users with not just a fully functional standard hire and rental management software program.

It offers far more with inbuilt POS and accounting, and the tools to BUILD YOUR BUSINESS, including

* A Web-online Store;
* Web Content Management
* Digital Marketing Tools
* Social Media Integration Tools
* Inbuilt Mass SMS and Email.

Expect more from your hire software and rental software business management systems regardless of whether you use Apple Mac or Windows.

Replace your hire and rental management package, web site building, web content management, accounting, marketing systems and more with just one Fully Integrated Easy to Use business management software for your rental or hire business.

For more details contact us.

We believe that Hire Software should not just help manage your business it should help grow it AND HireEzy does

I’m picking out the things that I liked the most that I submitted via Twitter for you all to read. If you haven’t already seen my Twitter feed of tech tips add me @aholesgrove or have a look at http://twitter.com/aholesgrove and subscribe to the RSS feed of my tweets.

This week in Thumbs Up I found a couple of fantastic little handy apps and some surprising news about the uptake of Windows 7.  Check it out below:

• Why couldn’t someone release this years ago – XP Quick Fix Plus Repairs Common Windows XP Errors http://bit.ly/38Hhtd

Well… I don’t think I need to remind anyone that XP has had its fair share of problems.  This program launches into an interface which details 40 of the biggest problems in XP whilst providing an interface to click a button to plug that problem.  Unbelievably amazing app.  I would recommend you grab this app and run it on your XP installation and I would also recommend that Microsoft hunt down the developer of this software, write them a blank check to buy the whole company and submit this software over Windows Update.

• This is pretty handy – Cache My Work Restores Your Workspace After a Restart [Downloads] http://bit.ly/2Ffdyv

I have this happen to me all the time – I get into work in the morning and Windows rebooted through the night to install automatic updates, therefore everything that was open on my desktop had been automatically closed.  Trust me, this freaks me out everytime it happens as I usually have about 10 – 15 scripts open on my desktop at any one time that I am working on and it’s annoying to have to retrace my steps and figure out what I was working on at the end of the day yesterday instead of just having it all there still open like it is supposed to be.  This application attempts to address this issue by keeping a log of everything that is open on the desktop – if you have to suddenly reboot, this program will reopen all of your applications for you when Windows starts up and in some cases can even reopen the files you were working with inside your applications.  It’s not perfect, but it’s heaps better than nothing.  I installed this and I love it.

• This is a great tip – Adding Flip 3D to Windows 7′s Taskbar http://tinyurl.com/ybb85pn #Channel10

So, if you follow the instuctions here you can essentially make a little tool that replicates the Windows Key + TAB functionality, but I tell you what – despite the Windows Key being on 104 keyboards ever since the release of Windows 95, there are an alarmingly frustrating amount of people out there that have absolutely no idea what the Windows Key is.  So, when a core piece of functionality for cycling through windows open on your desktop involves telling people to “use the Windows key”, it is extremely easier to just set this icon up on their task bar.  Trust me, it is.  And you know what?  I actually like it – once launched, you can just hit the TAB key to cycle between windows, instead of having to keep holding the Windows key whilst tabbing to keep the Flip 3D feature open.  Check out the article this is worth doing for your Windows 7 machine.

• Interesting statistics – Windows 7 Market Share Climbing Fast http://tinyurl.com/ydlm8mt #Channel10

So much for Apple‘s new ads saying that everyone was excited around the Windows 7 launch because it was time to upgrade to a Mac.  All it took was for Windows 7 to be on the market for two weeks, and already the global marketshare for Windows 7 machines across the world is bigger than Mac OSX Snow Leopard, which has been on the market for three months.  As of the time of writing, 3.27% of all computers in the WORLD have Windows 7 on it.  Pretty amazing statistic.  Another under the radar piece of info in this article is the fact that the global marketshare for Windows overall was almost 93%, which is a lot better than it used to be earlier in the year when I heard that it had dropped just under 90%.  It seems that there aren’t as many Macs in the world as everyone thought there was – Apple still have their work cut out for them, no wonder they are spending half a billion dollars are year on advertising.

• Geek alert! – Coke Zero Has Zero Calories And Sugar, But Is High In Spy Cameras http://bit.ly/2uIK8h

You’ve gotta love spy cams built into everyday objects – they are mega handy.  This artcle demonstrates a Coke can with a camera inside and a USC cable attached so you can use it as an instant web cam for spying on your house / office whilst you are not there.  Interested?  Me too.  Check out the link.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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Whether it is accurate or not, the point is mute, the fact is that it is the generally accepted web site ranking.

Did You Know

That in July 2008, Google announced that it had just indexed over 1,000,000,000,000 (USA one trillion) unique web pages (url’s). Impressed well you should be because ten years earlier it was only 26 million (which is only 0.0026% of one trillion).

What are Alexa Rankings?

Alexa ranks sites based on the information gathered from Internet users who use the Alexa tool bar on their browser.

OK, yes not every one has Alexa tool bar so the traffic rankings are estimates only.  Hence the criticism levelled at Alexa from some quarters.

But then again what’s the difference between these estimates and television ratings, they are only estimates as well
The primary users of the data are advertisers.  Trying to determine which show (web site) to advertise on to reach their target market.

But Alexa actually offers more than that!

The Only Advertising on Our Site is Our Own – So Why Bother About Rankings?

Great question!

Yes, you can actually have a very low ranked site, yet be effective in generating traffic your website from good keyword usage.  Evidence that you have a good SEO practise in place.

Under Rated Benefits of Alexa

Alexa is a under rated marketing tool:

1. Enhance Your Credibility. One aspect of the sales process, particularly on-line marketing and sales is proving that you are credible.  Basically you can deliver what you say.  Customer testimonials on your site as well as other proofs.  Having a good Alexa traffic ranking can form part of the credibility proof set.  Why because it implies to on-line customers that other people value your site.
2. Market Research. Alexa is an excellent market research tool to support your competitor and market analysis.  In areas like your performance relative to them, keywords, reach etc.
3. Guide to Social Media Marketing Performance. Ok out on a limb here, but we found that when we were really active on social media marketing our Alexa ranking went North with a bullet!!!  So arguments about methodology etc of Alexa aside it was a useful tool we think in measuring our performance.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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Specifically party, audio visual and general equipment type hire and rental businesses.

Did you know?

Companies that blog have 55% more visitors

source: hubspot industry survey

Increasingly as other posts have discussed the primary lead source for most successful hire and rental businesses is the web.  Hence the marketing objective becomes how to increase web site traffic.

Janet Meiners Thaeler in an excellent article for Small Business Trends shows that companies with blogs generate 55% more web traffic than those who dont.  The full article is a must read, on the upside it is also short and easy to understand.  Link to the article is below.

Blogging: The Best SEO Tool for Small Businesses

Remember that in HireEzy 2.1 we provide you with desktop integration to your blog, and even help you set one up. 

Making it so much easy for you to get started and maintaining your blog.

Not sure how to write a blog article, then read this -How to Write a Blog Post .

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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You Tube can be used for a variety of purposes such as:

Risk Reduction:

Reduce OHS and Public Liability Risk:

Upload safety instruction video’s for clientsand Contractors/ Staff on how to safely use hire equipment.  With HireEzy you can include the link to the safety instruction video with the client booking documentation.

Reduce Product Damages:

Assembly and Installation instructional video’s can be uploaded.  Often your supplier will have these, so it is simply a case of uploading the video.  Incredibly simple with HireEzy, as the instructional video for each specific item can be uploaded to you tube with one click.  

Reduce Customer Dissatisfaction:

 If a client can not assemble something, then generally they will blame you, before they blame themselves.  You need to make it easier to show customers how to erect or use things.  Showing through a video is far better than handing them a set of written instructions, it is just a fact of human nature.

Increase Revenue:

Youtube can be a very effective lead generation tool or sales reference site.

Examples

We have created a site on you tube which shows examples of how different companies are using You Tube to address each of these business requirements.  Click Here to Go to Our YouTube Channel

Remember HireEzy provides you with a powerful tool to integrate Web2.0 productivity tools like You Tube in to your hire and rental business processes.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

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