Business Need will Drive Creativity in 2010 – Hire Rental Industry

Necessity is the mother of invention!

A mantra my father drove in to my head when I was a growing up, not once but repeatedly.

Recently I was reminded of this little childhood memory when reading a recent article by Michael Roth (writes great articles) on Rental Industry Makes Positive Efforts in Midst of Recession .

Michael made the point that companies will be forced to innovate, given the slow recovery.  Innovate because they have to.

Great Point But Where To Start To Look For Innovation?

Keeping things basic, there are only three simple things you can ever do in a business:

1. Increase revenue
2. Cut Costs or
3. Reduce Risks

So What Are Some Ideas for Innovation?

Well look towards Social Media and Digital Marketing as a prospective source.  There is massive opportunity to be had for creative hire and rental companies in adopting Social Media and related digital marketing.

Why, because overall the industry has been incredibly slow to adopt it.

That’s great for innovators as it means there is massive untapped opportunities out there!

First Increase Revenue

Social media marketing has been shown to be a great way of increasing sales leads if done properly.  A well planned and executed social media strategy ( its not hard at all) can really be effective in driving more traffic to your web site, hence your offer.

Articles
Why Social Media is a Natural Channel for Hire and Rental Companies

Aligning Social Media to the Buying Process

Second Cutting Costs

Social media can be used in to cut hire and rental operating costs.  For example cutting website development fees by having self web content management embedded in your rental software or hire software.  Not only does this cut operating costs it also can improve search engine rankings, through more frequent changes.

Articles
Options for Reducing Costs

Benefits of Supplier Relationship Management for Rental and Hire Companies

Reducing Risk

Reducing business risks can be in part by considering the use of Social Media, for example using YouTube to show clients how to maintain, set up or dis-assemble equipment.

Articles:
How Hire and Rental Companies Can Use YouTube

Safety Instructions Using Social Media

Still Unsure

We are offering Hire and Rental Companies a free advisory service to discuss how to use Social Media in their business.  No obligation etc, why because we dont sell Social Media services – we simple offer our globally recognised skills in Social Media back to the industry.  See our press release for more details, click here.

What do we get out of it?

Well we believe that if you begin to use social media and digital marketing effectively, then you will appreciate the value of the integrated social media and digital marketing tools in our hire software and rental software.

For more information Email Us

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