SMS can reduce booking cancellations

18 Feb

Research in the USA has shown that SMS reminders can reduce booking no shows by as much as 25%.

Reminding clients the day before the booking is due for collection can reduce your no show cancellations.

If a client does not appear for an appointment, that costs a business money. It’s a missed opportunity for the organization unless a punitive “no-show” policy is put into place. An SMS is a polite, unobtrusive way of delivering this reminder.

For Companies that hire services or even equipment a no show is simply lost revenue.

Most hire and rental companies even if the hire or rent equipment are effectively selling time. If that time is lost, it can be regained. For example, if a client hires or rents a service from 10am to 12 pm and doesn’t show, then revenue for that time slot is lost. Unless a walk in customer appears there and then or another customer can be brought forward.

Even rental of equipment is impacted. If a client confirms a booking of a equipment for the day and then doesn’t show the sale for that day is arguably lost.

Therefore taking simple cost effective measures to reduce booking cancellations is worthwhile.

People Quicker to Respond to Text’s

It is not just the cost saving that drives SMS effectiveness it is people’s attitudes to text. Research by USA Telecommunications Company Sprint has shown that people respond quicker to text’s than voice mails.

all age groups are more likely to respond to a text message more quickly than a voice message. Predictably, among adults under 30 years of age, 78 percent say they respond immediately or within minutes to a text message. Even 54 percent of 55- to 64-year-olds said they respond to a text

Integrate SMS in WorkFlow

For hire and rental companies, SMS is integrated into HireEzy. Simply opne the client booking, click SMS, icon, type in the text you want to send and transmit. The SMS message is then automatically recorded against your customer record.

SMS is an effective tool in that for a few cents, can reduce lost booking revenue of multiple dollars.

Using SMS with HireEzy is easy.

SMS credits are available from us, at discount rates.

About Us

HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us sales@makinglifeezy.com.au

Vlingo Research: 94% of Teens Use Mobile Phone to Text (debaird.net)

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