Rental and Hire Company Web Lead Statistics
1HireEzy Web Integration Brochure- PDF download
A survey of HireEzy clients and prospects revealed some interesting insights into the major sales lead sources for rental and hire companies.
Whilst there was a range of results, those that clearly lead in their rental or hire market segments all showed similar statistics.
The clearest result was that the leading hire and rental companies in Australia, UK and the USA now generate over 50% of all new sales inquiries from their web site. This can be a combination of direct web submitted inquiries or customers who have checked out their web site prior to calling.
Secondly that most now find Yellow Pages or Yellow Pages on Line a rapidly declining source of new business. One customer with a long established business, cited that his father use to spend $25 000 a year on Yellow Pages, they now spend less than $2000. The reason is that yellow pages is no longer the major source of new business for them, rather it is business from the web.
Compare yourself to the best performers from the survey!
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Benchmark Yourself |
Your Answer |
Survey Results – Industry Leaders |
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What percentage of your new business sales inquiries come from the Web?
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55%
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What percentage of converted new business sales come from inquiries that started from the Web?
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35% |
If you are below these benchmarks, then here is what they were doing.
The websites of those that were successful in achieving more than 50% lead generation, demonstrated some common characteristics:
· Frequent changes to the content;
· Ability of customers to view their hire and rental catalogue;and
· Ability of customers to place orders.
Cost of website development to achieve this frequency of change and maintain catalogue updates was however cited as an issue.
Now this is where HireEzy comes in to its own, HireEzy enables you to make changes in your back end catalogue and have those posted straight to your web site. The Website provided by HireEzy also enables customers to create booking requests, these booking requests then appear as sales leads in your HireEzy system.
The attached brochure provides more information.
This solution is perfect for:
· Party Rental and Party Hire;
· Fencing Rental or Temporary Fencing Hire Companies
· Tool Rental and Tool Hire
· Equipment Rental and Equipment Hire
· AV rental and AV Hire
In fact most companies who hire or rent products or services!
No wonder HireEzy is the innovation leader in the global hire and rental market.
For more information go to www.makinglifeezy.com.au or download our brochure at the top of this post!
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Cross Platform
MAC & WINDOWS SOFTWARE
Great post, keep it up.
Michele