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	<title>HireEzy - Hire and Rental Software &#187; equipment rental</title>
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	<description>Hire &#38; Rental App for iPad, iPhone, MAC &#38; Windows. Includes iCal, Google calendars, inbuilt marketing, both digital and social media, Accounting PLUS, a full self managed web store, ONE Application that does it all!   Available in Australia, Canada, New Zealand, UK, USA.</description>
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		<title>USA Independent report validates need for one integrated software managment system for hire and rental companies</title>
		<link>http://www.hireezy.com/index.php/134/usa-independent-report-validates-need-for-one-integrated-software-managment-system-for-hire-and-rental-companies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=usa-independent-report-validates-need-for-one-integrated-software-managment-system-for-hire-and-rental-companies</link>
		<comments>http://www.hireezy.com/index.php/134/usa-independent-report-validates-need-for-one-integrated-software-managment-system-for-hire-and-rental-companies/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 08:51:13 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[Research News]]></category>
		<category><![CDATA[equipment rental]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[party hire business software]]></category>
		<category><![CDATA[party rental]]></category>
		<category><![CDATA[reducing hire costs]]></category>
		<category><![CDATA[Rental Hire]]></category>
		<category><![CDATA[Rental Software]]></category>
		<category><![CDATA[scaffolding hire]]></category>
		<category><![CDATA[temporary fencing hire]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=134</guid>
		<description><![CDATA[HireEzy has long advocated that hire and rental companies can only achieve operational cost savings by having one integrated business management system that provides a single version of the truth.  An independent report from a USA consulting company has now valdiated that statement.]]></description>
			<content:encoded><![CDATA[<p>HireEzy has long advocated that hire and rental companies can only achieve operational cost savings by having one integrated business management system that provides a single version of the truth.</p>
<p><span style="color: #008080;"><strong>An independent report from a USA consulting company has now valdiated that statement.</strong></span></p>
<p><a href="http://www.constructionhire.com.au">Extract From <strong>Constuction Hire</strong>:</a> AN INDEPENDENT research report by <a href="http://www.tech-clarity.com"><strong>Tech-Clarity</strong></a> has found that hire equipment owners and dealers need to have centralised, efficient software systems if they are to be competitive in the market.</p>
<p><a href="http://www.tech-clarity.com">Tech-Clarity’s</a> report shows businesses that integrate service requirements into their managing software are more effective than those that don’t. <a href="http://www.constructionhire.com.au/Article/Report-says-rental-success-is-all-in-good-software/437765.aspx"><strong>read more go click here</strong></a></p>
<h2>About Us</h2>
<p>HireEzy is the complete business management solution for hire and rental companies. Not only does it include digital marketing, web integration it also includes social media marketing tool integration. For more information email us <a href="mailto:sales@makinglifeezy.com.au">sales@makinglifeezy.com.au</a></p>
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		<slash:comments>0</slash:comments>
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		<title>Trends of interest in the ConstructionHire and Rental Industry</title>
		<link>http://www.hireezy.com/index.php/163/trends-of-interest-in-the-constructionhire-and-rental-industry/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=trends-of-interest-in-the-constructionhire-and-rental-industry</link>
		<comments>http://www.hireezy.com/index.php/163/trends-of-interest-in-the-constructionhire-and-rental-industry/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 09:51:42 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[Business Tools]]></category>
		<category><![CDATA[construction hire]]></category>
		<category><![CDATA[Construction rental]]></category>
		<category><![CDATA[equipment rental]]></category>
		<category><![CDATA[market opportunities]]></category>
		<category><![CDATA[scaffolding hire]]></category>
		<category><![CDATA[temporary fencing hire]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=163</guid>
		<description><![CDATA[Recently there has been some press regarding some broader trends in the Construction industry.  Two of particular interest caught our attention.  Both are of interest and potential benefit to the Construction hire and Construction rental sector -our clients.]]></description>
			<content:encoded><![CDATA[<p>Recently there has been some press regarding some broader trends in the Construction industry.  Two of particular interest caught our attention.</p>
<p><strong>USA Manufacturers Looking to Bring Manufacturing Back from China?</strong><br />
A report published in the <a href="http://www.industryweek.com/articles/manufacturers_consider_migrating_back_to_u-s-_18486.aspx"><strong>Industry News Weekly</strong></a> cites research by <a href="http://www.archstoneconsulting.com"><strong>Archstone Consulting</strong></a> that over 90% of USA manufacturing companies surveyed are considering bringing back manufacturing from China.  The full report, found by clicking either Industry News Weekly or Archstone above is worth reading.</p>
<p>The study revealed that in the last three years, manufacturers have seen a significant increase in costs related to off-shoring manufacturing for export purposes rather than in country demand, which include:</p>
<blockquote><p><a href="http://www.industryweek.com/articles/manufacturers_consider_migrating_back_to_u-s-_18486.aspx">Ocean freight costs have increased 135%,</p>
<p>Chinese manufacturing wages have risen by 44%</a>.</p></blockquote>
<p>Assuming this trend also applies to Australian, Canadian, New Zealand and United Kingdom manufacturing companies, then it would be reasonable to assume that all countries could benefit from a slight rise in construction activity.  Construction activity would be driven by the need to build new factories, adjust or modify existing ones.  This is turn will aid the construction hire and rental sectors.</p>
<p><strong>Change in Construction Union Industry Sector Co-operation</strong><br />
Another article recently caught our attention, and it relates in part to the previous section.  The USA Iron workers have created a new model called IMPACT.  Amongst the many aspects of the model, is the apparent fundamental shift in attitude, that Unions and their members <a href="http://enewschannels.com/2009/02/09/enc5806_171808.php"><strong>should be the best  pushing the bar for increased ironworker performance, productivity, quality and safety.</strong> </a></p>
<p>This change is important not just in the context of the prospects of increased construction activity due to manufacturing returning but also the construction work pipeline arising from the construction sector stimuli packages in Australia, Canada, New Zealand, UK and USA.  A more co-operative construction sector benefits everyone, companies, contractors and unions alike.</p>
<p>Any lift in the construction sector will benefit the construction hire and construction rental industry &#8211; our clients.  News such as both of those cited above are welcomed and are hopefully indicators of a brighter future for all.  <a href="http://www.makinglifeezy.com.au"><strong>HireEzy</strong></a> the construction rental and construction hire software of choice.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Why Rental and Hire Companies need Supplier Relationship Management (SRM)</title>
		<link>http://www.hireezy.com/index.php/285/why-rental-and-hire-companies-need-supplier-relationship-management-srm/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-rental-and-hire-companies-need-supplier-relationship-management-srm</link>
		<comments>http://www.hireezy.com/index.php/285/why-rental-and-hire-companies-need-supplier-relationship-management-srm/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 05:51:57 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[Business Tools]]></category>
		<category><![CDATA[construction hire]]></category>
		<category><![CDATA[equipment rental]]></category>
		<category><![CDATA[hire industry]]></category>
		<category><![CDATA[hire industry downturn]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[HireEzy]]></category>
		<category><![CDATA[party hire marketing]]></category>
		<category><![CDATA[rental industry]]></category>
		<category><![CDATA[Rental Supplier Relationship Management]]></category>
		<category><![CDATA[scaffolding hire]]></category>
		<category><![CDATA[temporary fencing hire]]></category>
		<category><![CDATA[tool hire]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=285</guid>
		<description><![CDATA[Successful Hire and Rental companies also recognize the importance of other vital relationships such as critical suppliers. What is a critical supplier?  A critical supplier is one whose loss to your business or change in business arrangements would have a significant detrimental impact on your service delivery or profitability!]]></description>
			<content:encoded><![CDATA[<h2>Many Rental and Hire companies perceive relationships as just being about customers.   The fact is this is a very limited view.</h2>
<p>Successful Hire and Rental companies also recognize the importance of other vital relationships such as critical suppliers.</p>
<p><a href="http://blog.hireezy.com/wp-content/uploads/2009/09/blog-relationships-trigram1.png"><img class="size-medium wp-image-962 alignleft" title="blog- relationships trigram" src="http://blog.makinglifeezy.com.au/wp-content/uploads/2009/09/blog-relationships-trigram1-300x225.png" alt="blog- relationships trigram" width="300" height="225" /></a></p>
<h3><strong>So what is a critical supplier?</strong></h3>
<p><span style="color: #808000;"><strong>A critical supplier is one whose loss to your business or change in business arrangements would have a significant detrimental impact on your service delivery or profitability!</strong></span></p>
<p>Critical Suppliers can be contractors, service providers, equipment providers or even finance providers.</p>
<h3></h3>
<h3>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</h3>
<h3>Managing Critical Suppliers</h3>
<p>If you have such critical suppliers, then the next question is how do you manage these relationships now?  And more importantly how do you manage the Supplier Performance?</p>
<blockquote><p>Like any great relationship communication is the key &#8211; but good communication it must be founded in facts (accurate information)</p></blockquote>
<h3>Information</h3>
<p>To effectively manage any business relationship and its related performance, you need information.  What information do you need.  Well imagine you were sitting opposite a major critical supplier trying to save the relationship or negotiate a new deal.</p>
<p>You would want to have at your finger tips:</p>
<p><strong>Basic Contact Information</strong>: Including the names and roles, contact details for all relevant people within that supplier?  That is you would want to know who you are dealing with in the company.</p>
<p><strong>Previous Communication:</strong> You would want to be able to have reviewed all previous communication between your company and the supplier.  Why, because you want to avoid the &#8220;you said&#8221; &#8221; he said&#8221; discussions.  Being able to show actual records of conversations/ meetings, email exchanges even SMS between your staff and theirs, puts you in control of the discussions.</p>
<p><strong>Relationship Value: </strong> Finally you would want to have proof of all financial transactions between the company by period.  Even down to which bookings, when and too whom the supplier services were used, including any feedback from customers. Demonstrating actual performance to any contractual performance agreements is essential in ensuring that the discussions remain objective and hence fruitful.</p>
<p>If you agree that this is the esential information you need, then the next question is &#8211; do you have ready access to such information now?  Or do you need to go and find all contracts, ask staff for any emails or notes they have on converstaions with the supplier etc.</p>
<p><strong>If your answers to the above questions gave you cause for concern,</strong> then consider installing HireEzy.</p>
<p>HireEzy comes with an inbuilt Supplier Relationship Management system, that:</p>
<ul>
<li>Captures all related bookings and financial transactions for that Supplier (Automatically);</li>
<li>Automatically records all emails or SMS  sent to the supplier from your staff;</li>
<li>Allows notes from meetings, conversations etc to be entered and date time stamped;</li>
<li>Enables all contracts and agreements to be store, Agreed discount terms;</li>
<li>Even only allows you to capture all contact information, inc multiple contacts; and</li>
<li>Even referrals made by Partners, then result in leads are captured.</li>
</ul>
<p>HireEzy provides you with one place to capture, store, analyze and review all information you need to manage your supplier relationships.</p>
<p>So if you have critical supplier relationships and you dont have a rental software or hire software solution that assists you, then it may be time to consider HireEzy.  The world&#8217;s most innovative rental and hire management solution.</p>
<p><strong>To find out more or too book a demo, go to </strong><a href="http://www.makinglifeezy.com.au"><strong>www.makinglifeezy.com.au</strong></a></p>
<p>HireEzy is available in the USA, UK, Canada, Australia and New Zealand.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Benefit from Economic Stimulus Packages</title>
		<link>http://www.hireezy.com/index.php/74/construction-tool-scaffolding-and-temporary-fencing-rental-and-hire-benefit-from-stimulus-packages/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=construction-tool-scaffolding-and-temporary-fencing-rental-and-hire-benefit-from-stimulus-packages</link>
		<comments>http://www.hireezy.com/index.php/74/construction-tool-scaffolding-and-temporary-fencing-rental-and-hire-benefit-from-stimulus-packages/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 07:19:30 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[Research News]]></category>
		<category><![CDATA[construction hire]]></category>
		<category><![CDATA[equipment rental]]></category>
		<category><![CDATA[hire sales]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[improving lead generation]]></category>
		<category><![CDATA[market opportunities]]></category>
		<category><![CDATA[Rental Marketing]]></category>
		<category><![CDATA[scaffolding hire]]></category>
		<category><![CDATA[temporary fencing hire]]></category>
		<category><![CDATA[tool hire]]></category>
		<category><![CDATA[tool rental]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=74</guid>
		<description><![CDATA[...have announced significant local stimulus packages....These projects will be small, numerous and dispersed creating a demand on tools and equipment.  Construction, Tool, Scaffolding and Temporary Fencing Rental and Hire companies may well be able to benefit from this demand.]]></description>
			<content:encoded><![CDATA[<h2>The impact of the Stimulus packages announced earlier this year should now begin to benefit the Hire and Rental industry.</h2>
<p><a href="http://blog.hireezy.com/wp-content/uploads/2009/09/stimulus-package.png"><img class="alignright size-medium wp-image-973" title="stimulus package" src="http://blog.makinglifeezy.com.au/wp-content/uploads/2009/09/stimulus-package-300x225.png" alt="stimulus package" height="225" width="300"></a></p>
<p>Many projects announced in the Stimulus packages had lead times for tendering, design and planning stages, especially the larger projects.</p>
<p>The Hire and Rental industry is critical to the efficient delivery of these projects, as explained in <a href="http://blog.makinglifeezy.com.au/index.php/355/economic-value-of-hire-and-rental-industry-to-global-economy/" target="_self">previous post</a>.</p>
<p>In essence the industry is critical because it can efficiently deliver equipment, resources and solutions to the companies delivering the projects with out the need for such delivery companies to use critical cash reserves to purchase equipment.</p>
<h3>Stimulus Packages Size and Investment</h3>
<p>During the earlier part of 2009, Governments in the USA, UK, Australia, New Zealand and Canada&nbsp; announced significant local stimulus packages. &nbsp; A major portion of this investment has been directed towards Infra-Structure projects designed to kick start the construction sector.</p>
<p>The numbers are staggering!!!</p>
<p style="text-align: center;"><a href="http://blog.hireezy.com/wp-content/uploads/2009/09/stimulus-table1.png"><img class="aligncenter size-full wp-image-983" title="stimulus table" src="http://blog.hireezy.com/wp-content/uploads/2009/09/stimulus-table1.png" alt="stimulus table" height="231" width="600"></a></p>
<h3>Specific details on the USA package</h3>
<p>Whilst some major projects in each country will have lag times as the tendering, design and planning stages are processed. &nbsp; However many of the government initiatives have been directed towards accelerating numerous small projects.</p>
<p>These projects will be small, numerous and dispersed creating a demand on tools and equipment. Construction, Tool, Scaffolding and Temporary Fencing Rental and Hire companies may well be able to benefit from this demand. In order to meet the requirements of numerous competing projects, many construction companies may not be able to efficiently allocate and re-locate in-house tools and equipment.</p>
<p>Hence increasing demand for more construction hire equipment.</p>
<p>A second related issue is that in some countries, banks are forcing property developers to expedite projects or lose their line of credit.&nbsp; This has had a flow on effect to Town Planning departments, where many are under heavy workloads to meet expedite approvals.</p>
<h2>Small Projects Flow On</h2>
<p>Some Western Governments have handed our tax incentives or cash hand outs to stimulate demand.&nbsp; This could contribute to a growth in the home repair and maintenance market. Three factors may potentially contribute to the growth in this segment:</p>
<ol>
<li>Reduced equity in the home due to the fall in house prices will mitigate against many people borrowing against their house value to undertake major projects.</li>
<li>Increased disposable cash from tax cuts and interest rate cuts may assist in home owners undertaking minor projects and repairs.</li>
<li>The prospect of a greater focus on activities with friends and families, which includes home repair activities, again discussed in the previous post.</li>
</ol>
<p>If you are considering improving your marketing to these segments Construction, Tool and Temporary Fencing then using HireEzy’s ( hire software, hire management software) inbuilt marketing tools will aid you substantially. For more information go to <a href="http://www.makinglifeezy.com.au">www.makinglifeezy.com.au</a></p>
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		<slash:comments>0</slash:comments>
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		<title>Rental and Hire Company Web Lead Statistics</title>
		<link>http://www.hireezy.com/index.php/294/rental-and-hire-company-web-lead-statistics/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rental-and-hire-company-web-lead-statistics</link>
		<comments>http://www.hireezy.com/index.php/294/rental-and-hire-company-web-lead-statistics/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 06:52:59 +0000</pubDate>
		<dc:creator>HireEzy Research</dc:creator>
				<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[construction hire]]></category>
		<category><![CDATA[Construction rental]]></category>
		<category><![CDATA[equipment rental]]></category>
		<category><![CDATA[Fencing Rental or Hire]]></category>
		<category><![CDATA[hire marketing]]></category>
		<category><![CDATA[Hire Software]]></category>
		<category><![CDATA[improving sales]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[party hire marketing]]></category>
		<category><![CDATA[party rental marketing]]></category>
		<category><![CDATA[Rental Hire]]></category>
		<category><![CDATA[Rental Software]]></category>
		<category><![CDATA[temporary fencing hire]]></category>
		<category><![CDATA[tool hire]]></category>

		<guid isPermaLink="false">http://blog.makinglifeezy.com.au/?p=294</guid>
		<description><![CDATA[A survey of HireEzy clients and prospects revealed some interesting insights into the major sales lead sources for rental and hire companies.   .......The clearest result was that the leading hire and rental companies in Australia, UK and the USA now generate over 50% of all new sales inquiries from their web site.]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.makinglifeezy.com.au/wp-content/uploads/2009/03/hireezyonline16032009.pdf"><strong>HireEzy Web Integration Brochure- PDF download</strong></a></p>
<p>A survey of HireEzy clients and prospects revealed some interesting insights into the major sales lead sources for rental and hire companies.</p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">Whilst there was a range of results, those that clearly lead in their rental or hire market segments all showed similar statistics.</p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">The clearest result was that the leading hire and rental companies in Australia, UK and the USA now generate over 50% of all new sales inquiries from their web site. This can be a combination of direct web submitted inquiries or customers who have checked out their web site prior to calling.</p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">Secondly that most now find Yellow Pages or Yellow Pages on Line a rapidly declining source of new business. One customer with a long established business, cited that his father use to spend $25 000 a year on Yellow Pages, they now spend less than $2000. The reason is that yellow pages is no longer the major source of new business for them, rather it is business from the web.</p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">Compare yourself to the best performers from the survey!</p>
<div>
<table class="MsoTableGrid" style="border-collapse: collapse; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 5.4pt 0in 5.4pt;" border="1" cellspacing="0" cellpadding="0">
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<tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="border: 1pt solid black; padding: 0in 5.4pt; background: #ddd9c3 none repeat scroll 0% 0%; width: 119.7pt;" width="160" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; text-align: center; mso-layout-grid-align: none;" align="center"><span style="mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-size: small;"><span style="font-family: Calibri;">Benchmark Yourself</span></span></span></p>
</td>
<td style="padding: 0in 5.4pt; background: #ddd9c3 none repeat scroll 0% 0%; width: 119.7pt;" width="160" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal;"><span style="font-size: small; font-family: Calibri;">Your Answer</span></p>
</td>
<td style="padding: 0in 5.4pt; background: #ddd9c3 none repeat scroll 0% 0%; width: 119.7pt;" width="160" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; mso-layout-grid-align: none;"><span style="mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-size: small;"><span style="font-family: Calibri;">Survey Results – Industry Leaders</span></span></span></p>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
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<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; text-align: center; mso-layout-grid-align: none;" align="center"><span style="mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-size: small;"><span style="font-family: Calibri;">What percentage of your new business sales inquiries come</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; text-align: center; mso-layout-grid-align: none;" align="center"><span style="mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-size: small;"><span style="font-family: Calibri;">from the Web?</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; text-align: center; mso-layout-grid-align: none;" align="center"><span style="font-size: small; font-family: Calibri;"> </span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal;"><span style="font-size: small; font-family: Calibri;"> </span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; text-align: center; mso-layout-grid-align: none;" align="center"><span style="mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-size: small;"><span style="font-family: Calibri;">55%</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; text-align: center;" align="center"><span style="font-size: small; font-family: Calibri;"> </span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; text-align: center; mso-layout-grid-align: none;" align="center"><span style="mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-size: small;"><span style="font-family: Calibri;">What percentage of converted new business sales come from</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; text-align: center; mso-layout-grid-align: none;" align="center"><span style="mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-size: small;"><span style="font-family: Calibri;">inquiries that started from the Web?</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; text-align: center; mso-layout-grid-align: none;" align="center"><span style="mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal;"><span style="font-size: small; font-family: Calibri;"> </span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt; line-height: normal; text-align: center;" align="center"><span style="mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-size: small; font-family: Calibri;">35%</span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt;">If you are below these benchmarks, then here is what they were doing.</p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">The websites of those that were successful in achieving more than 50% lead generation, demonstrated some common characteristics:</p>
<p class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span>Frequent changes to the content;</p>
<p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span>Ability of customers to view their hire and rental catalogue;and</p>
<p class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span>Ability of customers to place orders.</p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">Cost of website development to achieve this frequency of change and maintain catalogue updates was however cited as an issue.</p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">Now this is where HireEzy comes in to its own, HireEzy enables you to make changes in your back end catalogue and have those posted straight to your web site.<span style="mso-spacerun: yes;"> </span>The Website provided by HireEzy also enables customers to create booking requests, these booking requests then appear as sales leads in your HireEzy system.<span style="mso-spacerun: yes;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">The attached brochure provides more information.</p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">This solution is perfect for:</p>
<p class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l1 level1 lfo2;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span>Party Rental and Party Hire;</p>
<p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l1 level1 lfo2;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span>Fencing Rental or Temporary Fencing Hire Companies</p>
<p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l1 level1 lfo2;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span>Tool Rental and Tool Hire</p>
<p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in; mso-list: l1 level1 lfo2;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span>Equipment Rental and Equipment Hire</p>
<p class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in; mso-list: l1 level1 lfo2;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt &quot;Times New Roman&quot;;"> </span></span></span>AV rental and AV Hire</p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">In fact most companies who hire or rent products or services!</p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">No wonder HireEzy is the innovation leader in the global hire and rental market.<span style="mso-spacerun: yes;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;">For more information go to www.makinglifeezy.com.au or download our brochure at the top of this post!</p>
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